About Lighthouse CX Group

Founded by a CX Unicorn

Our Philosophy

At Lighthouse CX Group, we help small to mid-sized businesses build world-class customer experience operations—whether you're starting from scratch or ready to take your current team to the next level with innovative technology and a smarter strategy.

We get it. You’re busy growing your business, and Customer Experience might feel overwhelming or unclear. That’s where we come in. Whether you're not sure where to start or simply don’t have the bandwidth, we’re here to guide the way—with clarity, care, and proven expertise.

Lighthouse CX Group was founded by Traci Daniel Lamm, a 20+ year veteran in the customer experience space. Traci has built five contact centers from the ground up across industries and company sizes—from lean startups to large-scale enterprise organizations. She’s known for her people-first leadership, operational excellence, and her ability to turn chaos into CX magic.

We prioritize people. We elevate brands. And we are Customer-obsessed.

Our mission is simple: to help you create customer experiences that drive loyalty, advocacy, and growth. We partner with businesses to build teams, implement the right tools, and develop processes that not only serve customers—but turn them into lifelong fans.

Whether you're launching your first support team or ready to introduce cutting-edge CX automation, Lighthouse CX Group is here to help you shine.

Contact us

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